Responsive websites have become very popular because they can be read quite easily on both desktop and mobile screens. With just one site, you can pick up both types of visitors. This is important, especially since over 50% of the web search traffic is now mobile.
Mobile Phones Need to See You
If your website is not able to be viewed by a visitor using a mobile phone, he may not even be find you in the browser listing. This is because Google has a vested interest in their customers having the best user experience. And of course, they would not have the best experience using their phone— and unable to read the tiny print on the desktop websites that opens up on their cell phone screen….
Thus the need for small businesses to have websites that are responsive to mobile phones—responsive websites.
User Experience in Mobile Websites
But here lies the problem. The visitor on a mobile phone generally expects a different user experience on a mobile website site than a desktop user. Most of the time, they don’t want to do a lot of reading or research on a small mobile phone screen.
Generally, the mobile phone reader just wants to find a location, browse a menu, retrieve a coupon, find a price or contact the business by phone, or find directions.
A desktop user may want a bit more. He may be ready to do a bit more reading or research. So much more information and detail belongs in a desktop site. (of course, there are exceptions to this as well).
So how can a business owner solve this problem?
In many cases it is best to technically have two sites. If you already have a desktop site— then create and host a mobile website to complement this site. The colors and logo should be as the same. This helps keep business branding consistent. You don’t have to be overly concerned with this, but it helps. Just make sure the logo and general colors are correct.
In the coding for the desktop website, include code that will detect if the visitor is using a mobile device—and forward him to the mobile website— otherwise the visitor will remain on the desktop site. (This should be seamless to the user, as he should only have to use the original desktop URL.
Since mobile searches on Google are now at the point of surpassing desktop searches, if you haven’t already—now is the time to take advantage of this trend and set up your site to be mobile friendly.